Client:
Ved vandet
Project:
Visual identity
Ved vandet is a Danish online and physical store selling sustainable and premium fly fishing gear.
Year:
2018
Ved vandet is a retail store located in Jægersborggade, Nørrebro right in the heart of Copenhagen city, and has the mission of promoting and selling premium fly fishing gear made as sustainable and environmentally friendly as possible.
A visual identity that riffs on corporate branding combined with organic shapes was developed in order to stand out and introduce the brand to the fly fishing community with a different look and feel than typically seen in this industry.
Agency:
Freelance
Design Lead:
Jacob Bøgelund Larsen
Type of work:
· Brand identity
Photo credit:
Frederik Lorentzen
